Dustin was established in 1984 by two entrepreneurs, Bo and Ulla Lundevall. At first it was a side company to their zoo business outside Stockholm. Their business idea was to sell computer accessories via mail order and to use a catalogue as the primary marketing tool. The big seller was colourful floppy disks.
After 10 years the range was broadened from focusing solely on products to also include software licenses. The company began trading via e-commerce in 1995, the same year as Amazon. From the beginning it was directed towards companies but after twenty years, Dustin home was launched and the offering expanded to also include private persons.
In 2006, Altor Fund II became the company's majority owner. From 2007 onwards, Dustin expanded through entering new markets and making acquisitions in existing markets. The first country outside Sweden was Denmark in 2007, followed by Norway two years later where Dustin established its e-commerce.
During 2012 Dustin broadened its offering via increasing competency within services and solutions through three acquisitions. In Sweden the acquisitions were Best Office, specialising in printing solutions, and IT-Hantverkarna, who do everything from helping with installation to acting as an outsourced IT department for small and medium-sized companies. In Norway, Norsk Data Senter, with focus on services and solutions for companies, was acquired. The year after, Dustin moved into Finland through the acquisition of Businessforum with focus on large companies and the public sector. Today Dustin is represented in Sweden, Finland, Denmark and Norway, with the core in e-commerce and offering products with associated services and solutions, serving companies, organisations, the public sector and private persons.