Strong market position and positive long-term trends

Unique market position

We are a leading player with a unique position built on close and long-term customer relationships in our markets. We have the track record and the right conditions to become one of Europe’s leading IT partners based on our broad range and extensive expertise through continued expansion and the development of our customer offering.

Growth potential

We have developed a uniform and competitive customer offering to strengthen our position as a leading player in our markets. With the market’s broadest offering of products, services and solutions, and with a high degree of standardisation, we create the right conditions to meet growing customer needs, not least in new areas such as cloud services, security and sustainability. This offers us great potential to continue our growth in existing and new markets.

Favourable market trends

Following a period of caution and low volumes, the market is today characterised by a pent-up need to replace old hardware, the launch of AI-enabled computers and the update to Windows 11. We are benefiting from this and long-term historical market growth driven by increased e-commerce and digitalisation, as well as by accelerating demand for secure and flexible IT solutions. Continuous technological development in, for example, AI, security, cloud solutions and sustainability is driving market growth.

Margin potential and strong cash flows

Large customer base and scalable operations

Our business model is efficient and scalable, which has formed the core of our activities since the beginning in 1984. With a broad customer base – ranging from small business customers to major global corporations and the public sector – we create good conditions for a sharp increase in profitability over time through higher volumes and close collaboration with manufacturers and distributors.

Potential for stronger margins

Our size means we can leverage synergies and share valuable competencies between our markets in the Nordic region and Benelux. We can enhance efficiency and strengthen our margins over time through more favourable market conditions and our trimmed cost base, combined with a growing share of service sales and private labels and with an increasing degree of automation and standardisation.

Strong cash flows

Our business model has low capital requirements and generates good cash flows over time. This creates opportunities for a lower debt/equity ratio and in the long run further acquisitions and a return to stable dividends over time.

Focus on sustainability as business opportunity

In pursuit of a sustainable IT industry

As one of the leading players in the Nordic region and Benelux, we have an opportunity to influence manufacturers, logistics partners and customers to drive a sustainability agenda throughout the value chain, from manufacturing operations and shipping to reuse and recycling. Awards such as EcoVadis Gold and AAA from MSCI prove that we are on the right path.

Attractive offering for lifecycle management

We take responsibility for the entire lifecycle – from selection of the right product, its correct use, any repairs to the final takeback or recovery. The sharp rise in demand for the takeback of used products and the use of refurbished products among customers will create large volumes and new business opportunities for circular offerings in the years ahead.

Diversity attracts cutting-edge expertise

Long-term and targeted work to increase diversity and equality, which has resulted in several awards, in combination with international expansion makes us more attractive as an employer. This enables us to recruit the cutting-edge expertise required to become one of Europe’s leading IT partners.