Our strategy

Our strategy focuses on achieving profitable and long-term growth at the same time as we take a leading role toward a more sustainable IT industry. 

The strategy has four pillars: growth, margin expansion, capital efficiency and sustainability.

Growth

In the short term, we are increasing our focus on developing and refining our offering to customers with between 50 and 2,000 employees, strengthening the offering in workplace solutions and increasing the digital share of sales and support to our customers. 

Hardware and software are at the core of our business. We continuously develop more relevant offerings with greater personalisation and more delivery options.

In the short term, our focus is on increased sales by leveraging the strength of the standardised European service portfolio comprising product lifecycle services, managed services and professional services. 

Our previous acquisitions have been integrated and harmonised and form the basis of our service offering, and now allow us to accelerate sales in the services segment.

In the short term, this involves capitalising on opportunities for coordination through the launch of the shared IT platform, for example, by freeing up sales resources for service sales.

The launch of a shared IT platform and the opportunity to harmonise processes has expanded the internal capacity and thereby enabled increased sales and future expansion.

In the short term, our focus is on organic growth and over time to return to a more active acquisition agenda.

Acquisitions enable expansion into new markets, which in turn allows us to grow our addressable market and continue to achieve economies of scale through our size and expertise.

Margin expansion

In the short term, our focus is on increasing sales of our standardised product lifecycle services, managed services and professional services. We can also see further potential to expand the range and sales of private label.

Services and private label products generally have a higher margin and by increasing the share of services as well as private label sales we can improve our margins.

In the short term, our focus is on harmonising the offering in product lifecycle services in our markets to meet the needs of mid-sized to large companies and the public sector.

A strong and scalable offering in product lifecycle services allows us to both win new and expand existing contracts at improved margins as they have a margin that is significantly above average.

In the short term, our focus is on further improving efficiency through the shared IT platform and harmonised approach across the organisation, and to free-up resources and reduce costs by using AI.

A joint organisation means we can realise synergies in areas such as procurements, IT, technical platforms and online platforms to increase our profitability. By harmonising and automating our processes, we can enhance efficiency and improve our profitability.

In the short term, our focus is on developing our offering to customers with between 50 and 2,000 employees, supporting a more cost-efficient portfolio of products, services and solutions.

Our clear customer focus allows us to increase efficiency through a more cost-effective offering.

Capital Efficiency

Based on our knowledge of customer needs as well as our long-standing and strong relationships with distributors and suppliers, our optimised inventory maintains an attractive range of products with rapid deliveries, which reduces our capital tied up. We optimise payment streams by ensuring solid payment discipline among our customers and good terms and conditions for customers and suppliers. Overall, this means that we can have negative net working capital, which benefits our cash flow, and that we do not tie up additional capital as we grow.

We proactively conduct operations with a low share of fixed assets by striving not to own property or cars, which enables a business with little need for maintenance investments relative to sales. Project-related investments are limited and temporary and include previous investments in warehouse automation and business systems as well as changes to lease commitments. Taken together, this creates favourable conditions for good cash flow and thereby opportunities to reduce debt and to pay dividends over time to our shareholders and potential acquisitions.

Sustainability

In the short term, our focus is to ensure that our entire offering of hardware, software, managed services and product lifecycle services help our customers make more sustainable choices and are aligned with our climate ambitions and the targets validated by the Science Based Targets initiative (SBTi).

We strengthen our competitiveness, reduce our CO2e emissions and drive long-term change by linking the climate targets to our business strategy and also leveraging our scale and close cooperation with partners.

In the short term, our priority is to strengthen our offering in product lifecycle services and increase our total service sales. We will also expand opportunities for our customers to purchase refurbished products from us.

By switching to a circular business model with solutions such as takeback, repair services and recycling partnerships, we are strengthening our competitiveness, meeting customer demands and reducing our resource use.

In the coming year, our focus will be on continuing to integrate sustainability due diligence into our procurement process, improving internal knowledge and awareness of sustainability matters, and strengthening our dialogue with workers in the value chain.

By strengthening social responsibility across the value chain, we become a trusted partner for our customers and an attractive employer.