Hardware and software are at the core of our business both in the Nordic region and in Benelux. We continuously develop the online offering through a broader offering, greater personalisation and more delivery options. 
In the short term, this entails a focus on broadening our customer base and increasing online sales.

We can accelerate our sales in the service segment thanks to the integration of our 17 acquisitions which form the foundation of our service offering. In the short term, the focus is on increased sales by capitalising on the strength of the standardised European service portfolio.

The launch of a shared IT platform and the opportunity to coordinate processes has expanded internal capacity and thereby enabled increased sales and future expansion. In the short term, this involves leveraging opportunities for coordination through the launch of the shared IT platform.

Acquisitions enable expansion into new markets, which in turn allows us to grow our addressable market and continue to achieve economies of scale through our size and expertise. In the short term, focus is on organic growth and over time to return to a more active acquisition strategy.

By coordinating and automating our processes, we can enhance efficiency and improve our profitability. 
In the short term, our focus is on further improving efficiency through the shared IT platform and coordinated approach throughout the organisation.

An advanced offering to major customers increases our opportunities to secure framework agreements and with higher margins. We can see continuing strong potential to expand the range and sales of private label and to develop the offering in product lifecycle services. 

In the short term, our focus remains on creating an attractive range of private label products and strengthening our takeback offering to address the needs of large corporate and public sector.

Increased sales of services, such as takeback, managed and productrelated services to all types of business customers, which helps to improve margins. 

In the short term, our focus is on increased service sales to all customers and harmonising the offering in product lifecycle services in all markets.

A joint organisation means we can realise synergies in areas such as procurement, IT, technical platform and online platform to increase our profitability. 

The short term, focus is on building on and further streamlining operations through the shared IT platform.

Based on our knowledge of customer needs as well as our long-standing and strong relationships with distributors and suppliers, our optimised inventory maintains an attractive range of products with fast deliveries, which reduces our capital tied up. We optimise payment streams by ensuring solid payment discipline among our customers and good terms and conditions towards customers and suppliers.

We actively conduct operations with a low share of fixed assets by striving not to own property or cars, which enables a business with little need for maintenance investments relative to sales. Project-related investments are limited and temporary and include earlier investments in warehouse automation and investments in business systems as well as changes to lease commitments. Taken together, this creates excellent conditions for good cash flow and thereby opportunities to reduce debt and over time acquisitions and dividends to our shareholders.

Our expressed ambition is to reduce our climate impact to zero throughout the entire value chain. The calculations take into account our Scope 1, 2 and 3 emissions. In the short term, our focus is on setting the transition plan in accordance with the criteria for the Science Based Targets initiative (SBTi).

We believe in a transition to an increasingly circular business model, where we offer our customers different types of IT solutions. For customers who wish to own their hardware, we will guarantee a circular flow through reuse and recycling. In the short term, we continue to prioritise product lifecycle services, the service offering and cooperation with suppliers.

We are conducting 100 activities to drive social equality in our value chain until 2030. We believe there is more to be done to break norms and drive positive development and are therefore working with 100 initiatives for diversity, inclusion and social equality. Over the next few years, we will focus on strengthening our due diligence process, increasing internal awareness and preparing for CSRD.