At Dustin, we believe in technology. We know that technology does not create value on its own. It is our 2,300 colleagues who make the true impact.

We work together to provide our customers with the right IT solutions to make their everyday life easier. And we make sure to have fun along the way. Because we believe that happy colleagues will create happy customers. And we know that we are strongest together. That we always win as a team.

Our values

who we areOur strong and friendly culture is what makes us unique. We have an energetic and open environment that fosters growth, and where we support each other’s development. A culture where we truly care for each other and win as a team. 

Our values are the heart of our culture, and they guide us in our daily work to make sure we keep developing and moving things forward. Together.

We keep things simple no matter the task at hand. We roll up our sleeves and get things done. A challenge might be complex, but we always try to find the best way of solving it. We take responsibility and keep processes simple since it's the most efficient way of sticking to them. We see things as they are and say it as it is – to each other, our customers and partners. No fancy words needed. Our business model is just as simple. This is how we have always been, and should be even as our organisation grows. This, to promote speed and action and to avoid bureaucracy. Keeping it simple makes life easier.

Our business is defined by the changing customer needs and behaviours. And what defines a good customer experience, changes all the time. To stay competitive, we continuously adapt to these demands. We drive the change in our entire industry. We never lean back. We stay curious. We iterate our offering and our way of working. We coach our customers and offer them perspectives, products and services that improve their businesses. We take action before a problem occurs. We learn from our mistakes. We make sure things work. This constant improvement is part of our DNA.

We are smart and responsible in using our money. We use our resources efficiently. We standardize and negotiate to give our customers the best deal. By matching our customers needs with the right products and services, they never pay more than needed. Cost-consciousness is not about being cheap. We invest in things that develop ourselves, our business and that saves money in the long run. It's about being progressive and finding new ways. We have a long-term perspective – both on our own, and our customers' businesses. We have the courage to challenge ourselves, to challenge all costs.

As courageous pioneers in e-commerce we are experts in providing the right IT products and services, to the right customer and user. At the right time. At the right price. This sits at the heart of our culture and way of working. We honor our promises to each other, our partners and customers. We never promise what we can't keep. We take full responsibility and never put the blame on anyone else. To us, a promise is a promise. This is what it takes to keep our customers moving forward in the right direction.

Collaboration is the way to winning. It's by collaborating closely with our partners we can offer the best products and services. It's by working together with our customers we can give them long-term value. But most importantly, this team spirit signifies our own way of working. We lead with clarity. We set common goals. We empower each other and act as one company – no matter role, department or market. We avoid silo thinking for the benefit of the whole. Each individual is just as important for the team. We encourage diversity and treat everyone equally. We respect each other's opinions. Different perspectives makes us win. As a team.

Our leadership values

We know that good leadership is crucial for our success. And for yours. To make sure we all move in the same direction, we have a common approach to leadership, that guide our leaders in the daily work. Our leadership values are developed based on our company values.

Courageous

Our leaders dare to make decisions. If it is good for the customer and Dustin, we should do it. They challenge themselves and their teams outside the comfort zone and make room for opinions, disagreements and feedback.

Curious

Our leaders seek to understand and be inspired. They listen, ask questions and are open to alternative solutions. When we make great achievements or mistakes, we learn from them. And they are curious on the people they work with. Because we all know, that we are one team working towards the same goals.

Empowering

Our leaders set clear goals and give mandate. They believe in their teams and help others grow by respecting self-leadership. Leaders at Dustin encourage to find solutions and support action.

Responsible

Our leaders show will and determination to deliver results. They are solution-oriented and keep focus on our customers and how we can keep them in the forefront. This also means having the courage to say no and give constructive feedback.

Diversity & Equality

Diversity matters to us. We believe in building a respectful and inclusive culture. A culture that reflects equality across the organisation. Every individual is important and at the end of the day it is our different perspectives that enable us to create value together and win as a team.