We are witnessing a strong consolidation of the IT market as digitalisation increases. Our acquisition strategy combined with organic growth offer us good opportunities to benefit from these changes and strengthen our position. We are convinced that customers want to and will buy more online. Our ambition is therefore to offer hardware, software and standardised services online and to provide digital support. This will leave us in a good position as the leading IT partner in the future.

Leading IT partner

We are a leading online IT-partner in the Nordics and Benelux. Our market is valued at more than SEK 260 billion. This includes hardware and software as well as services and solutions. The total market is growing organically by a few per cent each year, and with significantly higher growth in online sales, mobility and cloud services and in a number of service areas, such as security. About 25 per cent of transactions currently take place online.

Market trends

Our markets are characterised by trends that include digitalisation and a greater focus on sustainability and security. Our ability to understand how these drivers will impact us and to translate this knowledge into our strategy and our daily business operations is vital to our continued and future success. We have experienced a year of rapid change, when several years’ worth of digital transformation took place over a very short period.

Five strong trends in our market:

• Increased sales online
• Growth for mobility and cloud services
• Demand for fixed monthly cost
• Focus on security and integrity
• Corporate responsibility

Our way forward

We are strongly convinced that customers want to and will buy more online. Our ambition is to offer customers hardware and software as well as standardised services online in combination with digital support. We are ready to meet the trends and make it easier for customers to choose the digital solution they need. We can digitalise our flows even more by harmonising and standardising our services and solutions. This will enable us to sell and deliver more online. We want to offer a fully-integrated online experience with a full range of products, services and solutions, complemented by corporate responsibility information and digital advisory services and support. Everything in one place and at a fixed monthly cost. Simple and flexible for the customer. This is the future and our way forward.

Our shift of service sales towards a digital and transaction-based sales model that is similar to the model for product sales.